--- title: The Trusted Executive | Dr John Blakey description: Build trust as a leader with actionable strategies from The Trusted Executive by Dr John Blakey, a guide for inspiring results, relationships, and reputation. image: https://johnblakey.co.uk/hubfs/John%20Blakey/Images/The-Trusted-Executive.png --- [The Coaching Circle](https://johnblakey.co.uk/the-coaching-circle-by-dr-john-blakey?hsLang=en-gb) [DRJB.ai](https://johnblakey.co.uk/drjb.ai?hsLang=en-gb) [Let's Talk](https://johnblakey.co.uk/contact?hsLang=en-gb) [![johnblakey](https://johnblakey.co.uk/hubfs/John%20Blakey/Images/johnBlaky.svg)](https://johnblakey.co.uk?hsLang=en-gb) - [Home](https://johnblakey.co.uk) - [About](https://johnblakey.co.uk/about-us) - [Insights](https://johnblakey.co.uk/insights) - Books - [Challenging Coaching](https://johnblakey.co.uk/books/challenging-coaching) - [The Trusted Executive](https://johnblakey.co.uk/books/the-trusted-executive) - [Force for Good](https://johnblakey.co.uk/books/force-for-good) - [Press](https://johnblakey.co.uk/digital-press-kit) - [Contact](https://johnblakey.co.uk/contact) [![johnblakey](https://johnblakey.co.uk/hubfs/John%20Blakey/Images/DR%20John%20Blakey.svg)](https://johnblakey.co.uk?hsLang=en-gb) [The Coaching Circle](https://johnblakey.co.uk/the-coaching-circle-by-dr-john-blakey?hsLang=en-gb) [DRJB.ai](https://johnblakey.co.uk/drjb.ai?hsLang=en-gb) [Let's Talk](https://johnblakey.co.uk/contact?hsLang=en-gb) ![](https://johnblakey.co.uk/hubfs/John%20Blakey/Images/shape-image.png) # The Trusted Executive: Nine Leadership Habits that Inspire Results, Relationships and Reputation The Trusted Executive helps leaders deliver outstanding results, create inspiring relationships and provide a positive contribution through the power of trustworthy leadership. In the shifting world of business, affected by trends involving robotics, AI, data privacy, the #metoo movement, climate crisis, employment rights and income inequality, trust and truthfulness have become the agenda. But how can business leaders and executives build trust in an untrusting world? The Trusted Executive, gives leaders the tools to build trust by focusing on ability, integrity and benevolence. [Order the book](https://www.amazon.co.uk/Trusted-Executive-Leadership-Relationships-Reputation/dp/1789666457/) ![The-Trusted-Executive](https://johnblakey.co.uk/hs-fs/hubfs/John%20Blakey/Images/The-Trusted-Executive.png?width=315&height=662&name=The-Trusted-Executive.png) ## Awards ![previous](https://johnblakey.co.uk/hubfs/John%20Blakey/Images/Black_previous_arrow.svg) ![next](https://johnblakey.co.uk/hubfs/John%20Blakey/Images/dfsadsd.svg) ![image 8](https://johnblakey.co.uk/hs-fs/hubfs/John%20Blakey/Images/image%208.png?width=280&height=283&name=image%208.png) 'The Trusted Executive' shortlisted for CMI Management Book of the Year 2017 ![Vistage-Logo-Blue-CMYK](https://johnblakey.co.uk/hs-fs/hubfs/Vistage-Logo-Blue-CMYK.webp?width=2000&name=Vistage-Logo-Blue-CMYK.webp) Vistage 'Club 50' Speaker Award ![image 10](https://johnblakey.co.uk/hs-fs/hubfs/John%20Blakey/Images/image%2010.png?width=924&height=402&name=image%2010.png) 'Force for Good' shortlisted for Leadership Book of the Year Award 2024 ![Vistage-Logo-Blue-CMYK](https://johnblakey.co.uk/hs-fs/hubfs/Vistage-Logo-Blue-CMYK.webp?width=2000&name=Vistage-Logo-Blue-CMYK.webp) Vistage Chair Excellence Award 2017 ![image 9](https://johnblakey.co.uk/hs-fs/hubfs/John%20Blakey/Images/image%209.png?width=300&height=300&name=image%209.png) 'Force for Good' winner of Relocate Think Global People Book of the Year 2025 ![Vistage-Logo-Blue-CMYK](https://johnblakey.co.uk/hs-fs/hubfs/Vistage-Logo-Blue-CMYK.webp?width=2000&name=Vistage-Logo-Blue-CMYK.webp) Vistage Chair Excellence Award 2016 ![AU\_Birmingham\_logo\_Purple\_RGB](https://johnblakey.co.uk/hs-fs/hubfs/AU_Birmingham_logo_Purple_RGB.png?width=2000&name=AU_Birmingham_logo_Purple_RGB.png) Aston Business School DBA Research Prize 2014 ## The Nine Habits of Trust Model The Nine Habits of Trust model, developed through six years of research at Aston Business School, is the only academically verified behavioral framework for building trust in leadership. Grounded in the three pillars of ability, integrity, and benevolence, it demonstrates that Trustworthiness = ability x integrity x benevolence. To succeed, leaders must strengthen all nine habits in parallel, as any blind spots create a trust deficit and limit their capacity to build high-trust teams and organizations that deliver results, relationships, and reputation. ![Frame 635](https://johnblakey.co.uk/hubfs/John%20Blakey/Images/Frame%20635.svg) ### Download your free self-assessment questionnaire Enter your email address to download this unique tool and assess your leadership style against The Nine Habits of Trust model for high trust leadership. ![John Blakey Round 2 (7 of 13)](https://johnblakey.co.uk/hs-fs/hubfs/JB%20photoshoot%20images/John%20Blakey%20Round%202%20(7%20of%2013).jpg?width=2000&name=John%20Blakey%20Round%202%20(7%20of%2013).jpg) ![John Blakey Round 2 (4 of 13)](https://johnblakey.co.uk/hs-fs/hubfs/JB%20photoshoot%20images/John%20Blakey%20Round%202%20(4%20of%2013).jpeg?width=2000&name=John%20Blakey%20Round%202%20(4%20of%2013).jpeg) ![Ellipse 2](https://johnblakey.co.uk/hubfs/John%20Blakey/Images/Ellipse%202.svg) ![mobile\_Ellipse](https://johnblakey.co.uk/hubfs/John%20Blakey/Images/mobile_Ellipse.svg) ![Jane Frost](https://johnblakey.co.uk/hs-fs/hubfs/John%20Blakey/Images/Jane%20Frost.jpg?width=900&height=900&name=Jane%20Frost.jpg) ### Jane > This inspiring book sets out a leader's individual responsibility for driving the actions that create organizational trust. The measures John Blakey recommends are highly practical and well within the capability of all business leaders who are determined to leave a positive legacy. ###### Jane Frost CBE CEO, Market Research Society ![Paul Kehoe](https://johnblakey.co.uk/hs-fs/hubfs/John%20Blakey/Images/Paul%20Kehoe.webp?width=200&height=200&name=Paul%20Kehoe.webp) ### Paul > What this bold and thought-provoking book shows is that there is an urgent need to re-build trust through developing leaders that don't just 'talk the talk', but who also 'walk the talk'. ###### Paul Kehoe Former CEO, Birmingham Airport ![James Rouse](https://johnblakey.co.uk/hs-fs/hubfs/James%20Rouse.jpeg?width=500&height=375&name=James%20Rouse.jpeg) ### James > This book is a must-read for all business leaders who believe that trust is inherently right, strategic and necessary for success. ###### James Rouse Vistage Board Chair and former CEO, Arrhythmia Research Technology ## The Trusted Executive Resources ![previous](https://johnblakey.co.uk/hubfs/John%20Blakey/Images/Black_previous_arrow.svg) ![next](https://johnblakey.co.uk/hubfs/John%20Blakey/Images/dfsadsd.svg) ###### How can I build trust as a leader? ![forbes](https://johnblakey.co.uk/hubfs/John%20Blakey/Images/forbes.svg) ###### Trust And Inspire: A Mantra For Modern Leadership ###### What is trust and why does it matter? ![forbes](https://johnblakey.co.uk/hubfs/John%20Blakey/Images/forbes.svg) ###### Who Wants To Be A CEO In The Pandemic-Shifted World? ###### What are the three pillars that inspire trust in a leader? ![forbes](https://johnblakey.co.uk/hubfs/John%20Blakey/Images/forbes.svg) ###### Measuring Trust Using The Leadership Trust Index ###### Why we Need to Develop Trust in Organisations ![forbes](https://johnblakey.co.uk/hubfs/John%20Blakey/Images/forbes.svg) ###### Trust: What Gets Measured Gets Done ## Want to work together? Contact John for inquiries, collaborations, or just to say hello. [Get in touch](https://johnblakey.co.uk/contact?hsLang=en-gb) [![johnBlaky](https://johnblakey.co.uk/hs-fs/hubfs/John%20Blakey/Images/DR%20John%20Blakey.png?width=280&height=29&name=DR%20John%20Blakey.png)](https://johnblakey.co.uk?hsLang=en-gb) [![Badge Circle](https://johnblakey.co.uk/hs-fs/hubfs/John%20Blakey/Images/FCC-Badge-Circle-White%201.png?width=120&height=120&name=FCC-Badge-Circle-White%201.png)](https://www.forbes.com/sites/forbescoachescouncil/people/johnblakey/) ![harvard-business-review](https://johnblakey.co.uk/hubfs/John%20Blakey/Images/harvard-business-review.svg) - [Contact](https://johnblakey.co.uk/contact) - [Insights](https://johnblakey.co.uk/insights) - [About](https://johnblakey.co.uk/about-us) - [Press](https://johnblakey.co.uk/digital-press-kit) - [The Coaching Circle](https://johnblakey.co.uk/the-coaching-circle-by-dr-john-blakey) Books - [Challenging Coaching](https://johnblakey.co.uk/books/challenging-coaching) - [The Trusted Executive](https://johnblakey.co.uk/books/the-trusted-executive) - [Force for Good](https://johnblakey.co.uk/books/force-for-good) Follow - [![SVG](https://johnblakey.co.uk/hubfs/John%20Blakey/Images/SVG.svg)](https://www.linkedin.com/in/johnblakey/) SPEAKING ENQUIRIES - [+33173248595](tel:+33173248595) - [enquiries@londonspeakerbureau.com](mailto:alexis@londonspeakerbureau.com) © 2026 John Blakey. 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