--- title: Force for Good | Dr John Blakey description: Explore practical techniques, from the Force for Good by John Blakey, for purpose-driven leadership that enhances motivation, authenticity and impact. image: https://johnblakey.co.uk/hubfs/John%20Blakey/Images/Force%20for%20Good.png --- [The Coaching Circle](https://johnblakey.co.uk/the-coaching-circle-by-dr-john-blakey?hsLang=en-gb) [DRJB.ai](https://johnblakey.co.uk/drjb.ai?hsLang=en-gb) [Let's Talk](https://johnblakey.co.uk/contact?hsLang=en-gb) [![johnblakey](https://johnblakey.co.uk/hubfs/John%20Blakey/Images/johnBlaky.svg)](https://johnblakey.co.uk?hsLang=en-gb) - [Home](https://johnblakey.co.uk) - [About](https://johnblakey.co.uk/about-us) - [Insights](https://johnblakey.co.uk/insights) - Books - [Challenging Coaching](https://johnblakey.co.uk/books/challenging-coaching) - [The Trusted Executive](https://johnblakey.co.uk/books/the-trusted-executive) - [Force for Good](https://johnblakey.co.uk/books/force-for-good) - [Press](https://johnblakey.co.uk/digital-press-kit) - [Contact](https://johnblakey.co.uk/contact) [![johnblakey](https://johnblakey.co.uk/hubfs/John%20Blakey/Images/DR%20John%20Blakey.svg)](https://johnblakey.co.uk?hsLang=en-gb) [The Coaching Circle](https://johnblakey.co.uk/the-coaching-circle-by-dr-john-blakey?hsLang=en-gb) [DRJB.ai](https://johnblakey.co.uk/drjb.ai?hsLang=en-gb) [Let's Talk](https://johnblakey.co.uk/contact?hsLang=en-gb) ![](https://johnblakey.co.uk/hubfs/John%20Blakey/Images/shape-image.png) # Force for Good: How to Thrive as a Purpose-Driven Leader Inside each leader is a force for good and a force for bad. Which one wins? The one you feed. As more and more organizations become purpose-driven and commit to the triple bottom line of profit, people and planet, leaders need to practise a new set of behaviours to stay motivated, authentic, resilient and master winning behaviours. Force for Good explores the practical challenges facing purpose-driven leaders in a changed leadership landscape. Avoiding abstract and jargon-fuelled hype, John Blakey provides a collection of common-sense techniques and easy to use tools that any busy, performance-focused leader can quickly deploy to build a better, more purposeful organization [Order the book](https://www.amazon.co.uk/Force-Good-Thrive-Purpose-Driven-Leader/dp/1398615196) ![Force for Good](https://johnblakey.co.uk/hs-fs/hubfs/John%20Blakey/Images/Force%20for%20Good.png?width=315&height=662&name=Force%20for%20Good.png) ## Awards ![previous](https://johnblakey.co.uk/hubfs/John%20Blakey/Images/Black_previous_arrow.svg) ![next](https://johnblakey.co.uk/hubfs/John%20Blakey/Images/dfsadsd.svg) ![image 10](https://johnblakey.co.uk/hs-fs/hubfs/John%20Blakey/Images/image%2010.png?width=924&height=402&name=image%2010.png) 'Force for Good' shortlisted for Leadership Book of the Year Award 2024 ![Vistage-Logo-Blue-CMYK](https://johnblakey.co.uk/hs-fs/hubfs/Vistage-Logo-Blue-CMYK.webp?width=2000&name=Vistage-Logo-Blue-CMYK.webp) Vistage 'Club 50' Speaker Award ![image 9](https://johnblakey.co.uk/hs-fs/hubfs/John%20Blakey/Images/image%209.png?width=300&height=300&name=image%209.png) 'Force for Good' winner of Relocate Think Global People Book of the Year 2025 ![image 8](https://johnblakey.co.uk/hs-fs/hubfs/John%20Blakey/Images/image%208.png?width=280&height=283&name=image%208.png) 'The Trusted Executive' shortlisted for CMI Management Book of the Year 2017 ![Vistage-Logo-Blue-CMYK](https://johnblakey.co.uk/hs-fs/hubfs/Vistage-Logo-Blue-CMYK.webp?width=2000&name=Vistage-Logo-Blue-CMYK.webp) Vistage Chair Excellence Award 2017 ![AU\_Birmingham\_logo\_Purple\_RGB](https://johnblakey.co.uk/hs-fs/hubfs/AU_Birmingham_logo_Purple_RGB.png?width=2000&name=AU_Birmingham_logo_Purple_RGB.png) Aston Business School DBA Research Prize 2014 ![Vistage-Logo-Blue-CMYK](https://johnblakey.co.uk/hs-fs/hubfs/Vistage-Logo-Blue-CMYK.webp?width=2000&name=Vistage-Logo-Blue-CMYK.webp) Vistage Chair Excellence Award 2016 ## The “UP-IN-OUT” Model of Purpose-Driven Leadership The “Up, In, Out” model of purpose-driven leadership helps leaders thrive in today’s complex landscape by aligning their actions with higher meaning, personal sustainability, and care for others. The “Up” challenges leaders to pursue a higher calling anchored in their ikigai that is beyond profit. The “In” emphasises living a sustainable life by stewarding inner resources of time, energy, and health. The “Out” calls leaders to build trust through compassion, patience, and benevolence toward others. Together, these three dimensions will give you the skills and mindset to navigate the world of business, while having a positive impact on your organisation and the wider community. ![Frame 636](https://johnblakey.co.uk/hubfs/John%20Blakey/Images/Frame%20636.svg) ### Download your free self-assessment questionnaire Enter your email address to download this unique tool and assess your leadership style against The Up, In, and Out model for purpose-driven leadership. ![John Blakey Round 2 (10 of 13)-2](https://johnblakey.co.uk/hs-fs/hubfs/John%20Blakey%20Round%202%20(10%20of%2013)-2.jpeg?width=860&height=726&name=John%20Blakey%20Round%202%20(10%20of%2013)-2.jpeg) ![John Blakey Round 2 (2 of 13)](https://johnblakey.co.uk/hs-fs/hubfs/John%20Blakey%20Round%202%20(2%20of%2013).jpg?width=860&height=573&name=John%20Blakey%20Round%202%20(2%20of%2013).jpg) ![Ellipse 2](https://johnblakey.co.uk/hubfs/John%20Blakey/Images/Ellipse%202.svg) ![mobile\_Ellipse](https://johnblakey.co.uk/hubfs/John%20Blakey/Images/mobile_Ellipse.svg) ![Peter Busby](https://johnblakey.co.uk/hs-fs/hubfs/John%20Blakey/Images/Peter%20Busby.jpeg?width=200&height=200&name=Peter%20Busby.jpeg) ### Peter > 'Force for Good' highlights that delivering success and significance should not be viewed as two separate and sequential phases in a career or a life. Those who find fulfilment in their work find both in the same role. This book provides an invaluable framework and tools to make this a reality for leaders in the modern world. ###### Peter Busby Founder, Grayce ![Hauke Tallon](https://johnblakey.co.uk/hs-fs/hubfs/John%20Blakey/Images/Hauke%20Tallon.jpg?width=1069&height=1378&name=Hauke%20Tallon.jpg) ### Hauke > It is inevitable that leaders will, over time, ask themselves the question, 'Why am I doing this?' This book will help you answer that question. John's inspirational writing style will re-energise you to find your own path to becoming, and continuing to be, a purpose-driven leader. ###### Hauke Tallon CEO, The London School Group ![Alistair Stuart](https://johnblakey.co.uk/hs-fs/hubfs/John%20Blakey/Images/Alistair%20Stuart.jpeg?width=1280&height=1920&name=Alistair%20Stuart.jpeg) ### Alistair > What a book! A real page-turner that explains the recent seismic social shifts and the critical response now required by leaders to move from profit to purpose- driven leadership. An inspiring, must-read for every leader looking to adapt and make a positive impact. ###### Alistair Stuart Chief Operating Officer, Saltus Wealth Management ## Force for Good Resources ![previous](https://johnblakey.co.uk/hubfs/John%20Blakey/Images/Black_previous_arrow.svg) ![next](https://johnblakey.co.uk/hubfs/John%20Blakey/Images/dfsadsd.svg) ###### Association of MBAs Conversation on How to become a more purposeful leader ![forbes](https://johnblakey.co.uk/hubfs/John%20Blakey/Images/forbes.svg) ###### Force For Good: How To Thrive As A Purpose-Driven Leader ###### Lawyerist.com Conversation on Purpose-Driven Leadership ![forbes](https://johnblakey.co.uk/hubfs/John%20Blakey/Images/forbes.svg) ###### Purpose-Driven Leadership: The Parable Of The Two Wolves ###### BizX Conversation on Excellence in Leadership ![forbes](https://johnblakey.co.uk/hubfs/John%20Blakey/Images/forbes.svg) ###### Purpose-Driven Leadership: How Maslow's Hidden Sixth Level Changes The Game ###### Why Does Purpose-Driven Leadership Matter More Than Ever ![forbes](https://johnblakey.co.uk/hubfs/John%20Blakey/Images/forbes.svg) ###### From Force For Good To Force Multiplier: Amplifying Your Impact As A Purpose-Driven Leader ![forbes](https://johnblakey.co.uk/hubfs/John%20Blakey/Images/forbes.svg) ###### The Magic Of Olympic Motivation ## Want to work together? Contact John for inquiries, collaborations, or just to say hello. 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