My vision is that you will master the UP, IN and OUT of purpose-driven leadership at a new level to meet the expectations of the coming generation

A excerpt from A Force for Good by Dr John Blakey
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About Dr John Blakey

Dr John Blakey is the UK's leading CEO executive coach and author of three seminal coaching books, Force for Good, The Trusted Executive, and Challenging Coaching.

His coaching clients range from the CEOs of FTSE 100 companies, high profile public servants and the UK's most successful entrepreneurs to the leaders of gold-medal winning Team GB Olympic squads, premiership football clubs and England cricket. A thought-leader on trust and purpose-driven leadership, John’s expertise has been featured in Forbes, BBC News, HuffPost, The Sunday Times and podcasts globally.

A former FTSE 100 global MD and Fast Track 100 entrepreneur, he also holds a Doctor of Business Administration (DBA) from Aston Business School.

Books by Dr John Blakey 


The Book Journey



Ian Day and I self-publish 'Where were all the Coaches when the Banks went down?'. It is our response to the financial crash of 2008. We didn't know it at the time, but this book would later become 'Challenging Coaching'.

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Challenging Coaching is published by Nicholas Brealey and launched at the CIPD conference in London. Here I am pictured with the winner of the 'guess the weight of the Challenging Coaching cake' competition. 



There's no day more exciting than when you receive the first copies of your first mainstream published book. Here is Ian Day and I celebrating that special moment with a glass of fizz.



Ian and I are invited to Turin, Italy, to deliver a Challenging Coaching workshop for the internal coaching community at UniCredit bank. International gigs are always so memorable.



The Trusted Executive content is presented for the first time at the Stretch leadership conference in Budapest. The venue is an amazing baroque theatre.



Pictured with one of my heroes, Sir John Whitmore, who kindly wrote the foreword for Challenging Coaching and is here holding one of the first copies of The Trusted Executive. Sadly, John has dementia at this time and dies shortly later. A great man.



Here pictured with Peep Aaviksoo in Tallinn, Estonia holding the first international language edition of The Trusted Executive. Peep has been a great sponsor of my work over the years and a wonderful host.



Presenting at the AHIC conference in Ras Al Khaimah, UAE. I started the session by singing 'Blowin' in the Wind' by Bob Dylan which was a shock to everyone, especially myself.

Frequently Asked Questions

How can I book Dr John Blakey to speak at my event?

John has capacity to deliver 1-2 speaker events each month and these range from 30-minute keynote sessions to 0.5-day top team workshops. Please get in touch via the contact page and we will be interested to explore in further detail. 

How would I go about inviting Dr John Blakey onto my podcast?

John is regularly interviewed on podcasts featuring the topics of purpose-driven leadership, executive coaching and  B Corps. Please get in touch via the contact page and we will be interested to explore further. 

Can I use Dr John Blakey’s work in my own training and coaching programmes?

John has always been keen for others to share his work freely and without needing to request specific permission. All that we ask is that any quotes or models are appropriately attributed to Dr John Blakey whilst also naming the specific book from which the content has been selected. 

Can I become a certified associate for Dr John Blakey’s work?

A small team of UK-based associate coaches support the work of The Trusted Executive and Challenging Coaching. Should you be based in the UK and interested in exploring this option further, please forward an email, plus a copy of your cv, to 

Where can I find more resources on ‘The Trusted Executive’ and ‘Challenging Coaching’?

There are a host of free resources, blogs and videos to support the work of The Trusted Executive and Challenging Coaching. To access these resources, please refer to and 

What are the future plans for the work featured in the book, ‘Force for Good’?

John intends to launch a podcast to interview B Corp CEOs and discuss how they thrive in their role. It is hoped that a ‘Force for Good’ community will develop that will support and challenge each other using the resources and models in the book. If you are interested in supporting this work, please get in touch via the contact form.

Want to work together?

Ready to get started? Reach out to John today! Contact John’s team for inquiries, collaborations, or just to say hello.