---
title: DrJB.ai Licensed Practitioners | Dr John Blakey
description: Become a DrJB.ai Licensed Practitioner. Access proven leadership frameworks, commercial IP licensing, AI-powered learning and practitioner development
image: https://johnblakey.co.uk/hubfs/John%20Blakey%20Round%202%20(4%20of%2013).jpeg
---
[](https://johnblakey.co.uk/landing-page?hs_preview=FGyHZdua-228762432749&hsLang=en-gb)
- [Home](https://johnblakey.co.uk)
- [About](https://johnblakey.co.uk/about-us)
- [Insights](https://johnblakey.co.uk/insights)
- Books
- [Challenging Coaching](https://johnblakey.co.uk/books/challenging-coaching)
- [The Trusted Executive](https://johnblakey.co.uk/books/the-trusted-executive)
- [Force for Good](https://johnblakey.co.uk/books/force-for-good)
- [Press](https://johnblakey.co.uk/digital-press-kit)
- [Contact](https://johnblakey.co.uk/contact)
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[DrJB.ai Licensed Practitioner](https://johnblakey.co.uk/licensed-practitioners)
[Dr John Blakey](https://johnblakey.co.uk?hsLang=en-gb)
[DRJB.ai](https://johnblakey.co.uk/drjb.ai?hsLang=en-gb)
# Bring Proven Leadership Thinking Into Your Coaching Practice
Become a DrJB.ai Licensed Practitioner and gain access to the thinking, tools and methodologies developed through more than 20 years of CEO coaching, research and writing.
.
[Book Discovery Call](https://calendly.com/john-blakey/30min)
## Why Most Executive Coaches Struggle to Reach Their Full Potential
In a growing market valued at £9.4 billion, the opportunity for success has never been greater. Yet many skilled coaches find themselves stuck in recurring patterns that limit their impact and income.
###### Key Challenges:
- You take on work that doesn't align with your core values, leading to a disconnect between your work and personal mission
- You're missing the unique credibility needed to sell into executive boards
- Your sales and marketing approach lacks the sophistication needed at board level
- You're caught in a cycle of one-to-one coaching assignments with middle and emerging management
[](https://johnblakey.co.uk/licensed-practitioners#video_popup)
## Introducing DrJB.ai Licensed Practitioners
**Distinctive intellectual property. AI-powered learning. A global network of practitioners.**
DrJB.ai Licensed Practitioners is an international network of executive coaches and consultants committed to developing trustworthy, purpose-driven leaders.
Evolving from The Coaching Circle, the programme brings together Dr John Blakey's published intellectual property, AI-powered guided learning, professional resources and continuing practitioner development.
Our ambition is simple: to help more coaches create greater impact by applying proven leadership thinking in their work with clients.
[](https://johnblakey.co.uk/licensed-practitioners#simple_video_popup_dnd_area-module-3)
## Why Become a Licensed Practitioner?
###### Access proven IP that has transformed 10,000+ leaders globally
###### Leverage the experience of coaching over 130 CEOs across 22 countries
###### Learn with DrJB.ai — an AI-powered thinking partner that helps you apply the ideas
###### Develop alongside fellow practitioners through shared resources and monthly clinics
## Transform Your Coaching Practice
#### The Trusted Executive
- Academically verified trust methodology
- Proven with over 10,000 leaders
- Measurable impact:
- 74% less stress
- 106% more energy at work
- 50% higher productivity
- 76% more engagement
#### Force for Good
- Purpose-driven leadership toolkit
- Proven business impact:
- 13.1% higher annual return on equity
- 64% higher employee satisfaction
- Practical tools for profit-to-purpose transition
.png?width=250&height=376&name=image%205%20(1).png)
## Trusted by CEOs and their coaches for over two decades
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## Trusted by Purpose-Driven CEOs
[](https://www.linkedin.com/in/alunbedding/)
### [Alun](https://www.linkedin.com/in/alunbedding/)
> Building trust and being trustworthy are the backbone of good leadership. The work by John through the Trusted Executive is pivotal to that. I have been a big advocate of the work for many years and when I was asked to become part of The Coaching Circle I jumped at the chance.
###### [Alun Bedding](https://www.linkedin.com/in/alunbedding/)
Founding Member
[](https://www.linkedin.com/in/dr-tazmin-alibhai-psyd-pcc-22952237/)
### [Tazmin](https://www.linkedin.com/in/dr-tazmin-alibhai-psyd-pcc-22952237/)
> For the longest time, I searched for what a trust culture looks like. After years of trying, I came across the book, The Trusted Executive, and Voila! I tried and eventually connected with John, and have been a convert ever since.
###### [Tazmin Alibhai](https://www.linkedin.com/in/dr-tazmin-alibhai-psyd-pcc-22952237/)
Founding Member
[](https://www.linkedin.com/in/ken-corbie/)
### [Ken](https://www.linkedin.com/in/ken-corbie/)
> I'm aligning with a team of people with access to rich content on the issue of trust, which is a burning issue in many organisations.
###### [Ken Corbie](https://www.linkedin.com/in/ken-corbie/)
Founding Member
[](https://www.linkedin.com/in/sarah-roxborough-47b63223/)
### [Sarah](https://www.linkedin.com/in/sarah-roxborough-47b63223/)
> The Trusted Executive and Force for Good both align with the work that I do, and provide extra tools that enable me to grow my business.
###### [Sarah Roxborough](https://www.linkedin.com/in/sarah-roxborough-47b63223/)
Founding Member
[](https://www.linkedin.com/in/barryhynd/)
### [Barry](https://www.linkedin.com/in/barryhynd/)
> I've read The Trusted Executive at least 5 or 6 times and I really resonate with what John says. I feel like I'm joining a group where our values are similar and where community is hopefully going to be central to how it develops.
###### [Barry Hynd](https://www.linkedin.com/in/barryhynd/)
Founding Member
[](https://www.linkedin.com/in/geofftrotter/)
### [Geoff](https://www.linkedin.com/in/geofftrotter/)
> Joining The Coaching Circle resonated with my belief in the power of community and shared learning. I see The Coaching Circle as a space where like-minded professionals come together to support, challenge and inspire each other. Being part of this collective allows me to contribute to a broader movement of purpose-driven coaching and continuous learning.
###### [Geoff Trotter](https://www.linkedin.com/in/geofftrotter/)
Founding Member
## Become a DrJB.ai Licensed Practitioner
### Associate Pack
### £85/month or £950/year
You’ll get:
- Full, exclusive frameworks licence
- Practitioner resources, tools and learning materials
- 24/7 mentorship from DrJB.ai
- Monthly practitioner development clinics
- Associate member website listing
[book a call](https://calendly.com/john-blakey/30min)
### Professional Pack
### No longer available
You’ll get:
- All Associate features included
- Group learning within peer cohort, facilitated by Dr John Blakey
- 3x 1/2 day Masterclasses annually
- Quarterly 2hr Group Mentoring
- Professional member website listing
[book a call](https://calendly.com/john-blakey/30min)
### Master Pack
### By Invitation Only
Limited to five executive coaches annually
You’ll get:
- All Associate Pack features included
- 6 x 1.5hr 1:1 mentoring sessions with Dr John Blakey
- Exclusive annual networking dinner
- Priority access to new business leads
- Priority access to ad-hoc masterclasses
[book a call](https://calendly.com/john-blakey/30min)
# Our International Community Members
## Master Members
### Dr Alun Bedding
### Sylvia Beasley-Suffolk
.svg-1.png)
### Manuela Damant
### Toomas Tamsar
## Professional Members
### Geoff Trotter
### Glyn Billinghurst
## Associate Members
### Ken Corbie
### Holly Ward
### Nándor Makos
### Dr Tazmin Alibhai
### Andy Goldston
### Rose Gowa
### Ann Cheung
### Peter Benkovič
### Rachel Kochany
### Barry Hynd
## Join us in multiplying the impact of trustworthy power.
Book a discovery call to discuss how you can join a select group of executive coaches shaping the future of business leadership.
[Book Discovery Call](https://calendly.com/john-blakey/30min)
[](https://johnblakey.co.uk/licensed-practitioners)
[](https://www.forbes.com/sites/forbescoachescouncil/people/johnblakey/)
Get in touch
- [.svg)](mailto:glen.duncan@jbcoachingcircle.com)
- [](https://www.linkedin.com/company/the-coaching-circle-by-dr-john-blakey)