28-day free trial

Your 24/7 thought partner. Built on 20 years of CEO coaching.

DrJB.ai gives executive coaches and leaders a serious thinking partner available any time. Try it free for 28 days — no charge until the trial ends, and you can cancel in seconds.

Start my free trial

28 days free • Cancel any time • No charge until day 28

The mind behind it

Dr John Blakey

Dr John Blakey is the UK's leading CEO executive coach. Over 20 years he has coached chief executives across industries and written three award-winning books: Challenging Coaching, The Trusted Executive, and Force for Good.

DrJB.ai is trained on those books, on his FACTS challenging coaching framework, his Nine Habits of Trust model, and his UP-IN-OUT leadership model. Every conversation you have with DrJB.ai draws directly on what works with real CEOs — not generic coaching theory.

20 years CEO coaching 3 award-winning books FACTS framework Nine Habits of Trust UP-IN-OUT model

Four modes

One tool. Four ways to think.

DrJB.ai is built around four distinct modes, each designed for a different kind of thinking challenge. Switch between them depending on what you need right now.

Coach Mode

Deepen your thinking

Creates space for deep reflection and clarity. Uses disciplined questions to expose what you might be avoiding or not yet seeing. Question-led and non-directive — it will not tell you what to do.

"Help me clarify what I actually want without offering advice."

Mentor Mode

Expand your thinking

Offers new perspectives and pattern recognition drawn from 20 years of CEO coaching experience. Surfaces systemic dynamics and strategic considerations you might not have considered.

"What systemic dynamics might be at play that I am not seeing?"

IP Mode

Structure your thinking

Helps you build practical outputs you can use with clients immediately. Apply John's FACTS challenging coaching framework and Nine Habits of Trust model directly to your work.

"Create a coaching session based on the FACTS framework."

Concierge Mode

Connect to community

Helps you make the most of the resources available, position your practice, and navigate what the Coaching Circle community offers. Practical and action-oriented.

"Help me create a market positioning statement for my coaching practice."

How the trial works

Three steps. No surprises.

We are transparent about exactly how the trial works and what happens at the end of it.

Sign up with card details

Enter your email and payment details to start. You will not be charged today. Your card is held securely so that if you choose to continue after the trial, you do not need to re-enter your details.

28 days of full access

Explore all four modes — Coach, Mentor, IP, and Concierge. Use it for client preparation, positioning work, complex thinking challenges, or your own development. No restrictions during the trial.

Continue or cancel — your choice

If you find it useful, your subscription begins automatically at the end of the trial. If not, cancel any time in a few taps — no calls, no forms, no questions asked.

From coaches using it

What executive coaches say.

DrJB.ai has become my go-to tool for strategic planning. It is like having a digital sparring partner that helps me pressure-test my approach. It ensures that every piece of advice I get is aligned with the highest standards of executive coaching.

Alun Bedding

Coaching Circle Member

DrJB.ai helps me look at complex situations from new angles and challenges me to think differently. It actually feels like I am having a peer-level coaching conversation. I now go into sessions sharper, clearer and better prepared to make a positive impact for my clients.

Glyn Billinghurst

Coaching Circle Member

DrJB.ai helped me prepare for a recent conference presentation by quickly mapping out the key points from John's books. Now I can pull together a high-impact keynote in a fraction of the time and I know the content is backed by a world-class methodology.

Ken Corbie

Coaching Circle Member

Cancellation

Cancel any time in seconds.

You can cancel at any point during or after the trial — no forms, no calls, no questions asked. If you cancel during the 28-day free trial, you will not be charged anything and your access continues until the trial period ends. If you have any difficulty, email john@johnblakey.co.uk and I will cancel it personally.

How does cancellation work, step by step?

Open DrJB.ai and click the settings icon

Select "Manage subscription"

A small menu will appear. Tap "Manage subscription" and you will be taken to the Stripe billing portal.

Click "Cancel subscription"

On the billing page you will see your subscription details and a "Cancel subscription" button. Click it.

Confirm the cancellation

Confirm on the next screen. Your subscription is cancelled immediately. You will not be charged.

After the trial

Simple, transparent pricing.

The 28-day trial gives you full access to DrJB.ai at no cost. After the trial, continue with a monthly subscription at £49 per month — or use the pioneer discount below for 40% off for life.

To thank the coaches who are among the first to explore DrJB.ai, I am offering a lifetime discount of 40% to the first 50 subscribers. Enter the code at the Stripe checkout when you start your trial. The discount applies to every future payment, for as long as you stay subscribed.

Pioneer offer — first 50 subscribers only

PIONEER40

Enter at checkout • 40% off for life • £49 → £29.40/month

Pioneer offer — first 50 only

£49/month

£29.40

per month with code PIONEER40 — for life

Unlimited access to all four modes
Coach, Mentor, IP and Concierge modes
Built on FACTS, Nine Habits and UP-IN-OUT
Cancel any time in seconds
Lifetime discount — locked in for as long as you subscribe

Start my 28-day free trial

Enter PIONEER40 at checkout • Cancel any time

Start thinking differently today.

28 days free. Cancel any time in seconds. Use PIONEER40 at checkout for 40% off for life.

Start my free trial

Takes two minutes to set up • No charge for 28 days • First 50 pioneers only